Korean Men's Care Market Visual Strategy: How Top Brands Use Before/After at Olive Young

Korean Men's Care Market Overview🔗

Men's care products in Korea prioritize functional benefits, direct communication, and visual proof. This analysis examines the product detail pages of the top 3 products in men's care subcategories at Olive Young for week 31 of 2025.

• Objet Pore Zero Oil Control Sun Stick

  (Skincare Category #1)

• Dashu Daily Volume Pick Slim

  (Hair Care Category #1)

• Gillette Labs Deep Cleansing Bar Razor

  (Shaving/Waxing Category #1)

Data Collection Methodology🔗

Product page images were processed using BeauticsLab's technology to extract all text content. The analysis focuses on how each brand presents product information and benefits to male consumers in the Korean market.

Product Page Content Analysis🔗

1. Objet (Skincare Category Leader)🔗

Objet's product page emphasizes immediate results and social proof.

Product Page Structure:

1. "Sold out sensation" and "#1 in men's care" as opening claims
2. 4-in-1 solution presentation: UV protection + oil control + pore care + soothing
3. Immediate effect visualization: "Matte instantly" with before/after images
4. Scientific evidence: SPF 63.6, PA++++ with clinical test certification
5. 24-hour durability claim
6. Stick format convenience emphasis
7. Safety testing results for sensitive skin

Key Product Features:

• SPF 63.6 with PA++++ protection
• Contains patented ingredients
• 24-hour oil control claim
• No-touch stick application

2. Dashu (Hair Care Category Leader)🔗

Dashu leverages problem visualization and satisfaction metrics.

Product Page Structure:

1. Exclusive Cinnamoroll edition branding
2. Problem visualization: Flat hair vs. volumized hair comparison
3. Precision targeting: 11.9cm optimal length specification
4. 100% user satisfaction claim
5. Simple usage demonstration: "Just insert and done"
6. All-day volume duration emphasis
7. Professional endorsements and user testimonials

Key Product Features:

• 11.9cm precision design
• 100% satisfaction rate claim
• Cinnamoroll limited edition
• One-step volume solution

3. Gillette (Shaving/Waxing Category Leader)🔗

Gillette focuses on technology innovation and educational content.

Product Page Structure:

1. Deep Cleansing Bar technology highlight
2. Educational approach: "Why cleansing is needed before shaving"
3. 3-step process visualization: Prepare-Shave-Cleanse
4. Before/after skin condition demonstration
5. Premium materials: 5-blade system with cleansing bar
6. Lifetime warranty emphasis
7. 2-in-1 value proposition: Shaving + cleansing simultaneously

Key Product Features:

• 5-blade German engineering
• Integrated cleansing bar
• Lifetime quality guarantee
• 3-step shaving process

Visual Communication Strategies in Korean Men's Care🔗

Analysis reveals three core visualization principles used by market leaders:

Principle 1: Clear Problem-Solution Contrast

• Objet: Oily face → Matte finish (instant transformation)
• Dashu: Flat hair → Volumized hair (dramatic change)
• Gillette: Rough shave → Smooth result (process improvement)

Principle 2: Quantification and Proof

• Objet: SPF 63.6, PA++++, 24-hour duration
• Dashu: 11.9cm specification, 100% satisfaction
• Gillette: 5-blade system, 3-step process, lifetime warranty

Principle 3: Simplified Usage Instructions

• Objet: Open cap → Apply → Done
• Dashu: Insert → Dry → Done
• Gillette: Prepare → Shave → Cleanse

Common Marketing Patterns🔗

Identified formula: [Immediacy] + [Specific Numbers] + [Convenience]

Example 1: Objet Copy🔗

Text: "Matte instantly! 24-hour oil-free ALL-IN-ONE sun stick"

• Immediacy: "Matte instantly"
• Numbers: "24-hour"
• Convenience: "ALL-IN-ONE"

Example 2: Dashu Copy🔗

Text: "11.9cm golden ratio, just insert for lasting volume"

• Immediacy: "Just insert"
• Numbers: "11.9cm golden ratio"
• Convenience: "Lasting effect"

Example 3: Gillette Copy🔗

Text: "Shave while cleansing, Deep Cleansing Bar solves both"

• Immediacy: "While shaving"
• Numbers: "2-in-1"
• Convenience: "Solves both at once"

Time Efficiency as Core Value Proposition🔗

Market Leaders' Positioning:🔗

Objet: "4 functions in one product"

• Product: All-in-one sun stick
• Value: Simplified skincare routine

Dashu: "Volume completed with one insertion"

• Product: Volume pick
• Value: Reduced morning styling time

Gillette: "Shaving + cleansing simultaneously"

• Product: Deep Cleansing Bar razor
• Value: Eliminated post-shave cleansing step

Common pattern: Products marketed as time-saving solutions rather than feature lists.

Key Findings Summary🔗

Product page content patterns in Korean men's care market:

1. Visual proof priority: Before/after images more prominent than text descriptions

2. Number-driven claims: Specific metrics (SPF values, percentages, duration) featured prominently

3. Process simplification: Maximum 3-step usage instructions across all products

Market characteristics:

• Social proof ("sold out", "#1 ranking") as primary hook
• Professional endorsements combined with user testimonials
• Multi-functional products addressing time constraints
• Premium positioning through technology claims and warranties

Success factors for men's care products at Olive Young:

✓ Lead with visual transformation evidence ✓ Support claims with specific numbers ✓ Emphasize time-saving benefits ✓ Simplify usage to 3 steps or less

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Data source: Olive Young sales data for week 31 of 2025. Product page content extracted via BeauticsLab's technology.