Korean Suncare Marketing: How One Instagram Experiment Drove 117% Growth in 5 Weeks

An Instagram Experiment That Changed Everything🔗

"Can you really see this much difference between the protected side and the unprotected side?? Even with Objet sunstick???"

This was the core message of a recent viral Instagram video that caught the attention of Korean beauty enthusiasts. The dramatic difference between an arm protected with sunstick and an unprotected arm exposed to sunlight sparked massive interest across social media platforms.

But did this viral effect actually translate into real sales performance? BeauticsLab's data analysis verifies the actual impact of viral marketing on Korean beauty consumers.

Data-Driven Proof: 117% Explosive Growth🔗

5-Week Growth Pattern Analysis🔗

The weekly review data for Objet Pore Zero Oil Control Sunstick clearly demonstrates the viral effect in action.

Dominating Growth Compared to Competitors🔗

Comparing with major competitors in the sunstick market reveals Objet's exceptional growth trajectory.

The standout achievement is ranking #1 in the suncare category with 5-16x higher growth rates than competitors. Particularly noteworthy is the 5x growth difference compared to 3rd-place Tocobo (+21.1%), demonstrating characteristics distinctly different from typical product growth patterns - a hallmark of successful viral marketing.

Scientific Foundation: Why the Effect Was So Visible🔗

Product Performance Analysis🔗

The reason Objet sunstick delivered such noticeable results in viral experiments lies in its proven UV protection performance. The product utilizes patented primrose fermentation technology (Patent No. 10-2643752) to provide UV protection while simultaneously controlling sebum and improving pore appearance. This technology, involving over 11 days of natural fermentation to increase polyphenol and organic acid content, fundamentally solves the greasiness and pore-clogging issues that typically deter men from using sunscreen.

Key Differentiation Points🔗

1. Organic UV filters: Natural application without white cast
2. Silica powder: 24-hour oil control maintenance
3. Priming effect: 40% improvement in pore coverage
4. Stick format: Convenient portability and reapplication

Real User Response: Analysis of 1,202 Reviews🔗

BeauticsLab's analysis of 1,202 collected reviews confirmed that the viral video effect translated into actual purchases.

Viral-Influenced Purchase Cases🔗

Core Satisfaction Factors🔗

Analysis revealed the following elements driving highest user satisfaction:

• UV Protection: Over 95% satisfied with sun protection effectiveness
• Non-greasy texture: Positive feedback on "extreme non-greasy", "no stickiness" texture qualities
• Repurchase intention: High expressed repurchase intent
• Recommendation score: 4.8-point rating indicating high satisfaction

Market Positioning: The Rising Dark Horse🔗

Current Market Position🔗

Growth Potential🔗

1. Differentiated functionality: Clear targeting of male consumers through oil control + pore care specialization
2. Viral validation: Trust building through SNS-proven effectiveness
3. Brand power: Positioning aligned with genderless beauty trends

Purchase Guide: Who Should Consider This Product🔗

Target Customer Analysis🔗

Review data analysis revealed highest satisfaction among users with these characteristics:

• Oily/Combination skin: 16% + 9% = 25% (highest proportion)
• Male users: Many cases of couples using together
• Active lifestyle: Users with frequent exercise and outdoor activities
• Grease-sensitive consumers: Users who dislike sticky texture of conventional sunscreens

Purchase Considerations🔗

Conclusion: Product Performance Proven by Viral Success🔗

Verified Facts🔗

1. Viral effect demonstrated: 117% growth rate confirms actual impact of SNS marketing
2. Product performance backing: Scientifically-grounded protection performance and user experience
3. Market potential: Rapid market penetration despite being a new brand

Future Outlook🔗

Objet sunstick's success case provides the following insights:

• Genderless suncare: Growth potential for products usable across genders
• Function-focused approach: Importance of additional benefits (pore care, oil control) beyond simple protection
• SNS marketing paradigm: New marketing model where actual effectiveness verification leads to viral spread

Overall Assessment: Achieving 117% growth in 5 weeks and capturing the #1 spot in suncare, Objet sunstick represents a successful case of viral marketing backed by product performance. The differentiated positioning targeting male consumers and proven effectiveness were key growth drivers.

Frequently Asked Questions🔗

Q. What was the real reason behind Objet sunstick's 117% growth in 5 weeks?

A. The Instagram "protected vs. unprotected side" reels played a decisive role. Rather than simple marketing, actual UV protection effects were visually confirmed, rapidly building trust. The patented primrose fermentation technology solving the greasiness issues that men typically avoid was the core of viral spread.

Q. At ₩19,800, isn't it expensive compared to other sunsticks?

A. It's positioned in the premium mid-to-high price range compared to competitors. It's similar to AHC (₩19,200) and cheaper than Tocobo (₩22,000). However, achieving #1 rank with 117% growth suggests consumers recognize the value of patented technology and proven effectiveness.

Q. It's said to be good for men too - what's the actual user experience?

A. Analysis of 1,202 reviews shows "extreme non-greasy texture" as the most frequently mentioned advantage. The patented sebum control technology and silica powder maintain 24-hour oil control, fundamentally solving the greasiness and pore-clogging issues that deter men from sunscreen use. Many cases of couples using it together.