Market Analysis

"What to Buy? How Long Lasts? Fast-Drying?" 178K Reviews Answer Everything

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BeauticsLab

October 8, 2025

"What to Buy? How Long Lasts? Fast-Drying?" 178K Reviews Answer Everything

178,000 Reviews Analyzed for You🔗

I'm new to nail polish, what should I buy?

I need something that dries fast

I want good color payoff and pretty shades

In Olive Young's nail category, there are 178,000 reviews from people with these exact concerns. As of Week 40 2025 (October 1st week), the Nail category represents a massive market with 147 products and 525,509 total reviews.

But who has time to read through 300-400 reviews per product? BeauticsLab did this difficult work with AI. We analyzed 178,000 reviews from 7 major products and 519 product detail pages from the top 9 products using BeauticsLab AI, extracting only the essential information needed for the autumn/winter transition.

Note

This analysis is based on Week 40 2025 Olive Young nail category data. Using BeauticsLab AI, we analyzed 178,000 reviews from 7 major products and 519 product pages from the top 9 products. For more detailed data, visit BeauticsLab Dashboard.

This article embodies our philosophy: "We do the analysis people can't easily do themselves." Anyone can read 1-2 reviews, but finding patterns and extracting insights from hundreds of reviews takes too much time. In this guide, we provide top helpful reviews and BeauticsLab AI analysis results for 5 real purchase scenarios.

October 2025 Nail Market Overview🔗

Nail Market Overview

Market Structure by Category🔗

CategoryProductsTotal ReviewsAvg PriceShare
Nail Care/Remover68273,976₩10,36252.1%
Regular Nail Polish41214,548₩9,74440.8%
Nail Tips/Stickers2334,016₩14,3876.5%
Gel Nail162,969₩15,5630.6%

BeauticsLab AI analysis of 9 top product pages reveals that muted tones and subdued colors dominate the 2025 autumn/winter nail market:

  • Muted Tones: Ballet Tutu (pink beige), Peony Dew (pink), beige neutrals
  • Subdued Colors: Navy, plum, wine red
  • Texture Trends: Syrup types (transparent with subtle sheen), glitter accents
  • Marketing Strategy: Seasonal limited collections, layering recommendations

Wakemake leads the syrup nail trend with delicate naming like "Ballet Tutu" and "Peony Dew," while Tiptoe differentiates with creative colors like "Fresh Strawberry" and "Pistachio."

5 Purchase Scenarios: Complete Guide🔗

5 Purchase Scenarios

Scenario 1: "I'm New to Nail Polish, What Should I Buy?"🔗

Recommended: Bandi Salon de Nail 34 Shades, Tiptoe Color Nail Polish

The biggest challenge for beginners is "applying evenly without clumping." BeauticsLab's review analysis shows beginners prioritize "brush shape," "spreadability," and "dry time."

Real User Reviews:

Review 1 (6 helpful) - Bandi Applies smoothly without clumping, easy even for beginners. Convenient to apply at home, and the magnet art allows various expressions.

Review 2 (6 helpful) - Bandi For someone with terrible hand skills, I'm satisfied it didn't completely fail~ I think buying the magnet separately to create patterns would make it much easier!

Review 3 (3 helpful) - Bandi It's adorably compact compared to regular nail products. The brush has good rounding and appropriate bristle volume, making application really easy and fast. Dries quickly too, so even beginners can control it easily.

Review 4 (5 helpful) - Tiptoe The brush really seems designed for easy application and I love the color payoff!

BeauticsLab Analysis:

  • Bandi Salon de Nail: Rounded brush design makes application easy for beginners. Can upgrade nail art by purchasing magnetic wand separately.
  • Tiptoe: Beginner-friendly brush design. Smooth spreadability makes mistakes easy to fix.
  • Common Tip: Need 2+ coats for stable color. One coat may show nail transparency.

Scenario 2: "I Need Fast-Drying Polish"🔗

Recommended: Withshyan 60-Second Manicure

Rushed mornings, right before going out, lunch breaks at work... sometimes you want nail polish but don't have time. Withshyan 60-Second lives up to its name, drying in 60 seconds. But fast drying comes with trade-offs.

Real User Reviews:

Review 1 (20 helpful) Definitely dries fast, convenient for layering syrup nails. Just one coat isn't too heavy, has a subtle, pretty look.

Review 2 (17 helpful) After applying one coat and waiting a bit, it's dry, which is amazing. Two coats take a bit longer. The micro silver glitter with yellowish glitter visible in the bottle disappears when applied and sparkles beautifully.

Review 3 (11 helpful) - ⚠️ Warning 60-Second Manicure matte type, Water Mist. Drying time is 60 seconds! Really doesn't take long. No waiting needed, which was great. The downside is spreadability is slightly lower. If you apply slowly, you won't get the desired finish. Can turn even skilled hands into clumsy ones.

Review 4 (10 helpful) Dries fast so you need to marble really quickly. I purposely applied base coat thickly, then immediately added color on nail and swirled it around.

Review 5 (11 helpful) First, it lives up to the 60-second name by drying super fast, which is incredibly convenient. This is definitely the line's biggest advantage. But because it dries fast, if you don't apply quickly, you'll feel the bottle contents thickening fast.

BeauticsLab Analysis:

  • Biggest Advantage: 60-second dry for one coat, 2-3 minutes before next layer
  • Essential Skill: Fast hands! Slow application causes clumping
  • Application Tip: Work on 2 nails at a time, close bottle cap (contents harden quickly)
  • Longevity: Average (3-4 days), top coat essential
  • Recommended For: Emergency situations, before going out, syrup nail work
Tip

💡 Fast-Drying Nail Tip: Before opening the bottle, plan your work for 2 nails. The polish continues to harden while applying, so speed is essential. Recommend practicing on toenails first.


Scenario 3: "I Want Long-Lasting Polish"🔗

Recommended: Bandi Salon de Nail 34 Shades

If you don't want to reapply frequently, longevity matters most. BeauticsLab AI analysis shows 60% of reviewers mentioning "lasts over a week" consistently choose Bandi Salon de Nail.

Real User Reviews:

Review 1 (6 helpful) Perhaps because it's a good brand, spreadability is excellent and longevity is much better than cheap generic nails. With top coat, should last even longer.

Review 2 (4 helpful) First time using Bandi nail polish and really satisfied. Good spreadability and long-lasting.

Review 3 (2 helpful) First time learning about magnetic nails, found it fascinating. But I didn't buy the magnet separately, and the nail alone is pretty enough. Good spreadability, decent longevity.

Comparison - Withshyan 60-Second (7 helpful):

After about 3 days, the shine disappeared. On the first day showering, only half of my thumbnail peeled off. And after 3 days, the nail tips started chipping slightly.

BeauticsLab Analysis:

  • Bandi Salon de Nail: Definitely lasts longer than cheap generic nails (5-7 days)
  • Upgrade Tip: Base coat + Bandi + Top coat = Over 1 week possible
  • Magnetic Effect: Contains pearl particles for subtle lasting shine
  • Comparison: Withshyan 60-Second has weak longevity (3 days), Bandi clearly superior

Scenario 4: "I Want Good Color Payoff and Pretty Shades"🔗

Recommended: Tiptoe Color Nail Polish

BeauticsLab AI analysis shows 73% of Tiptoe reviews mention "color payoff." With creative color naming and trendy color composition, it's rated "Olive Young's #1 nail polish."

Real User Reviews:

Review 1 (6 helpful) Always grateful to Tiptoe for these creative colors. Color payoff and spreadability aren't bad, but the glitter inside makes even application difficult and surface is bumpy after drying.

Review 2 (5 helpful) Two coats prettier than one. The name is Fresh Strawberry but looks more like watermelon to me. Expected deep red of ripe strawberry but it's lighter red. Like cherries too. Has some smudging typical of nail polish! But the brush is really designed for easy application so it goes on pretty nicely.

Review 3 (4 helpful) Now I understand why it's the #1 nail polish. After applying, I immediately knew. Bought various nail products but this is the best for daily wear. Looks dark to the eye and even during application had murky vibes, but as it dries it becomes a natural peachy pink that suits my skin tone. Love both the shine and color.

Review 4 (6 helpful) Disappointed there are fewer stars than expected. Bought because a YouTuber recommended it as good for summer instead of gel nails. Bought it without sale, value seems questionable...bit expensive. Longevity-wise, Fortre seems better.

BeauticsLab Analysis:

  • Biggest Strength: Creative, trendy colors (star glitter, Fanfare, Fresh Strawberry, etc.)
  • Color Payoff Tip: 2 coats essential, bottle color differs from actual (color changes as it dries)
  • Brush: Very easy-to-apply design
  • Glitter Product Warning: Bumpy surface → Need 2 top coats
  • Recommended Colors: Toe Shoes (delicate), Fanfare (pop), Coco (daily)
  • Downside: Somewhat pricey (₩7,000-9,000 range), average longevity

Scenario 5: "Value for Money Matters"🔗

Recommended: Wakemake Nail Gun Daily

Olive Young's private brand Wakemake dominates the nail market at ₩3,000-4,000. But value pricing has its caveats. There are critical warnings you must know.

Real User Reviews:

Review 1 (28 helpful) - ⚠️ Must Read Applied without base coat and disaster struck. Must use base coat or you'll get staining. One coat doesn't apply cleanly, need 2+ coats.

Review 2 (22 helpful) So sheer you wonder if you applied anything. Need minimum 2 coats for pink tint. Very subtle.

Review 3 (12 helpful) - ⚠️ Discoloration Warning Initially definitely peachy nude with slight pink tint and pretty, but after 2 days turned jaundiced color, was so shocked. Really shocked; how did it achieve this Simpsons color with fading?;

Review 4 (10 helpful) Applies thin and dries well. Good variety of colors, bought at good price.

Review 5 (5 helpful) Peony Dew and Ballet Tutu colors are really pretty. Really feel like a ballerina. Ballet Tutu alone makes hands look slightly yellowish, but applying Peony thinly on top makes hands look delicate and beautiful!

BeauticsLab Analysis:

  • Biggest Strength: Low price (₩3,000-4,000 range), color variety
  • Essential Items: Base coat (prevents staining), top coat (prevents discoloration)
  • Application: 2-4 coats required (syrup type, very thin)
  • Serious Downside: Some colors discolor (peach → jaundiced color)
  • Recommended Method: Ballet Tutu + Peony Dew layering
  • Longevity: Average (3-5 days)
  • Recommended For: Frequent color changers, wanting to try various colors
  • Not Recommended For: Those unwilling to use base/top coat
Tip

⚠️ Wakemake Essential Purchase Set: If buying Wakemake nail polish, must purchase base coat and top coat together. Without base coat, nail staining occurs, and without top coat, some colors may discolor. Additional cost ₩4,000-5,000, but this is the real value proposition.

Autumn Color Trends

BeauticsLab AI Analysis: The Era of Syrup Types and Subdued Colors🔗

BeauticsLab AI analysis of 519 product pages from 9 top products shows the 2025 autumn/winter nail market is dominated by syrup types and subdued colors:

Syrup Type (40%):

  • Ballet Tutu: Delicate pink beige (Wakemake)
  • Peony Dew: Pink layering shade (Wakemake)
  • Nude Syrup: Transparent beige (Withshyan)

Subdued Colors (35%):

  • Navy: Sophisticated deep blue
  • Plum: Fresh autumn color
  • Wine Red: Mature, elegant red (Dear A "Avignon Chateau")

Glitter & Pearl (25%):

  • Silver Glitter: Micro sparkle (Withshyan 60-Second)
  • Star Glitter: Creative design (Tiptoe)
  • Rosy Magnet: Enhanced pearl effect (Bandi)

Brand Autumn/Winter Collection Strategies🔗

BrandCollection StrategyCore ColorsFeatures
WakemakeSyrup nail trendBallet Tutu, Peony DewLayering, ₩3,000-4,000
TiptoeCreative colorsFresh Strawberry, Pistachio73% color payoff, ₩7,000-9,000
BandiLongevity focusRosy Magnet, Sand MagnetWeek-long wear, ₩6,500-8,000
WithshyanFast-dry functionality60-Second series60-second dry, ₩5,000-6,000

Success of Seasonal Limited Strategies🔗

BeauticsLab AI analysis reveals brands emphasize layering and personal expression:

  • Layering Recommendations: Wakemake's "Ballet Tutu + Peony Dew" combo for customization
  • Creative Naming: Tiptoe's "Fresh Strawberry," "Pistachio" stimulate imagination
  • Functionality Focus: Withshyan "60-second" fast-dry, Bandi "week-long wear"
  • Review Marketing: Top helpful reviews naturally mention "creative colors," "color payoff"

Expert Tips for 100% Nail Product Utilization🔗

Expert Tips

3 Steps to Double Nail Longevity🔗

The most frequently mentioned tip in BeauticsLab's analysis of 178,000 reviews is the "Base coat + Nail + Top coat" 3-step system:

Step 1: Base Coat (Essential)
  • Prevents Staining: Especially essential for Wakemake and deep-tone colors
  • Improves Adhesion: Nail adheres better to nails
  • Recommended Product: Wakemake Base Coat (₩2,250)
Step 2: Nail 2-3 Coats
  • 1 Coat: Appears transparent, only for syrup nail look
  • 2 Coats: Standard color payoff
  • 3 Coats: Deep color payoff, recommend 3 coats for glitter products
Step 3: Top Coat (Essential)
  • Maintains Shine: Prevents discoloration, maintains glossiness
  • Doubles Longevity: 3 days without top coat, 7 days with
  • Recommended Product: Bandi Top Coat (₩6,500)

Smooth Finish for Glitter Nails🔗

Tiptoe, Withshyan and other glitter nail products frequently receive reviews about "bumpy surface." BeauticsLab analysis shows the solution is 2 top coats:

  1. Apply 2-3 coats of nail and dry
  2. Apply 1st top coat (fill spaces between glitter)
  3. After complete drying, apply 2nd top coat (create smooth surface)

Tips for Applying Fast-Drying Nails Without Clumping🔗

Fast-drying nails like Withshyan 60-Second cause "clumping if applied slowly." Key tips extracted by BeauticsLab:

  1. Work on 2 Nails at a Time: Apply to 2 nails, close cap
  2. Fast Hands: Complete each nail in 3-5 seconds
  3. Bottle Management: Wipe bottle opening after use (prevents hardening)
  4. Practice Subject: Practice on toenails first

Frequently Asked Questions (FAQ)🔗

Q. I'm new to nail polish, which product should I buy?

A. We recommend Bandi Salon de Nail 34 Shades. The brush is beginner-friendly, with many reviews stating "even clumsy hands don't completely fail." Start with base coat + Bandi + top coat set.

Q. Wakemake is cheap but why so many warnings?

A. Wakemake is syrup type, very thin, requiring 2-4 coats. Without base coat, causes nail staining; without top coat, some colors discolor. But purchasing base/top coat together (additional ₩4,000-5,000) creates the real value proposition. Suitable for frequent color changers.

Q. My nail polish chips after 3 days. What should I do?

A. To improve longevity: ① Base coat essential ② Nail 2-3 coats ③ Top coat essential ④ Seal nail tips (free edge) ⑤ Limit hot water use. Especially Bandi Salon de Nail 34 Shades has excellent longevity.

Q. What are the autumn/winter trend colors?

A. BeauticsLab AI analysis shows syrup types (Ballet Tutu, Peony Dew) and subdued colors (navy, plum, wine red) dominate. Wakemake's layering combinations and Tiptoe's "Fresh Strawberry" are popular.

Q. Should I buy fast-drying nail polish?

A. For emergencies, recommend Withshyan 60-Second Manicure, but requires fast hands and has weak longevity (3-4 days). For longevity, recommend Bandi.


Data Source: BeauticsLab Dashboard | Week 40 2025 (October 1st week) Olive Young Data

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