Korean Modeling Mask Market: 3 Manufacturers Control 96% of Olive Young's Market with Different Strategies

3 Manufacturers Control 96% of the Market🔗

In October 2025, Olive Young's modeling mask market shows extreme concentration: just 3 manufacturers control 96% of the entire market. Lindsey&Co, LS Cosmetics, and SLC each dominate the market with distinctly different strategies.

Market Share by Manufacturer🔗

Top 3 Combined: 96.16%

This concentration stems from high technical barriers (alginate hardening systems, large-scale mixing facilities) and Olive Young's entry requirements, limiting new market entrants.

Top 3 Manufacturers Comparison🔗

#1: Lindsey&Co (68.31%)🔗

Lindsey&Co holds over two-thirds of the market through a combination of self-branded products and ODM manufacturing for other brands.

Product Portfolio🔗

Total 13 Products (4 Brands)

1. Lindsey - 9 products, 258,557 reviews

   • Flagship: Lindsey Charcoal Modeling Pack (81,314 reviews)
   • Price Range: ₩2,500~20,000
   • Features: "66 Awards/Rank 1" marketing, cup pack format

2. Feelkin - 1 product, 4,536 reviews

   • Product: Feelkin X Yakson Master Modeling Pack
   • Price: ₩12,900

3. Ours - 1 product, 1,375 reviews

   • Price: ₩3,510

4. Seedmool - 2 products, 12 reviews

   • Price Range: ₩22,500~22,800

Key Characteristics🔗

• Lindsey Brand Dominance: Lindsey alone accounts for 66.8% of total market (258,557 / 387,197)
• Ultra-Low Price: Core product at ₩2,500 (market's lowest price point)
• Self-Brand Focus: 97.8% of all reviews come from own brand Lindsey
• ODM Manufacturing: Also produces for Feelkin, Ours, etc.

Average Reviews per Product🔗

• 20,345 reviews (264,480 / 13)
• 2.4x market average (8,417)

#2: LS Cosmetics (20.85%)🔗

LS Cosmetics captures market second place with only 4 products.

Product Portfolio🔗

Total 4 Products (1 Brand)

Mediheal - 4 products, 80,747 reviews

1. Mediheal Modeling Pack & Ampoule Large Size Set - 26,673 reviews, ₩16,900
2. Mediheal Modeling Pack & Ampoule 1+1 Set - 26,652 reviews, ₩6,400
3. Mediheal Modeling Pack & Ampoule Full Set - 25,684 reviews, ₩3,400
4. Mediheal Madecassoside Modeling Pack & Ampoule - 1,738 reviews, ₩19,800

Key Characteristics🔗

• Mediheal Only at Olive Young Modeling Mask
• Set-Based Offerings: All 4 products marked as "set" or "special offer"
• Premium Pricing: ₩3,400~19,800 (1.4~8x Lindsey's price)
• Ampoule Combination: Modeling pack + ampoule bundled
• Cooling Technology: "-10°C Instant Cooling" labeled

Average Reviews per Product🔗

• 20,187 reviews (80,747 / 4)
• Nearly identical to Lindsey&Co (20,345)

#3: SLC (7.00%)🔗

SLC manufactures modeling packs for various brands as an ODM specialist.

Product Portfolio🔗

Total 15 Products (6 Brands)

1. Torriden - 3 products, 23,079 reviews

   • Flagship: Torriden Dive In Modeling Pack (11,079 reviews)
   • Price Range: ₩7,000~16,800

2. d'Alba - 1 product, 2,229 reviews

   • d'Alba Serum & Cream Modeling Pack
   • Price: ₩6,000

3. One Thing - 8 products, 1,461 reviews

   • Price Range: ₩2,900~25,900

4. Sunnycon - 1 product, 268 reviews, ₩23,000

5. Mamonde - 1 product, 45 reviews, ₩6,300

6. Another Face - 1 product, 13 reviews, ₩7,000

Key Characteristics🔗

• Multi-Brand Specialist: Manufactures for 6 brands (highest in market)
• Torriden Dominance: 85.2% of all reviews from Torriden products (23,079 / 27,095)
• Price Range: ₩6,000~16,800 (core products)

Average Reviews per Product🔗

• 1,806 reviews (27,095 / 15)
• 8.9% of Lindsey&Co and LS Cosmetics averages

4 Key Insights from Data Analysis🔗

1. Extreme Market Concentration🔗

The 96% control by top 3 manufacturers indicates:

• High Entry Barriers: Requires modeling pack manufacturing technology, facilities, quality control capabilities
• Olive Young Entry Requirements: Stable supply, quality verification, marketing capabilities needed
• Brand Power: Established consumer recognition provides advantage

2. Self-Brand vs ODM Efficiency Gap🔗

Lindsey&Co (Self-Brand Focused)

• Lindsey 9 products → 258,557 reviews (28,729/product)
• ODM 4 products → 5,923 reviews (1,481/product)
• Self-brand is 19x more efficient

SLC (ODM Manufacturer)

• 15 products → 27,095 reviews (1,806/product)

→ Manufacturers with own brands show higher reviews per product

3. Distinct Manufacturer Characteristics🔗

Each manufacturer shows differentiation in pricing and brand composition:

Lindsey&Co

• Owns ultra-low price point at ₩2,500
• Overwhelming review count from self-brand Lindsey
• Some ODM manufacturing (Feelkin, Ours, etc.)

LS Cosmetics

• Higher average price (₩6,400~16,900)
• Set-based sales format
• Only Mediheal in Olive Young modeling masks

SLC

• Manufactures for 6 brands
• Diverse price points by brand (₩2,900~25,900)
• Torriden accounts for 85% of reviews

4. Additional Findings🔗

One Thing Uses Two Manufacturers

• Self-manufactured: 4 products, 2,621 reviews
• SLC-manufactured: 8 products, 1,461 reviews

Bring Green Also Uses Multiple Manufacturers

• Cosmecca Korea: 1 product, 8,550 reviews
• Kolmar Korea: 2 products, 937 reviews

Frequently Asked Questions🔗

Q. Why does Lindsey&Co hold market leadership?

A. Their self-brand 'Lindsey' has overwhelming review count (258,557). Lindsey products are priced at ₩2,500 (market's lowest) and account for 66.8% of all modeling mask reviews at Olive Young. Beyond Lindsey, Lindsey&Co also manufactures for Feelkin, Ours and others, capturing 68.31% total market share.

Q. Do same-manufacturer products have identical quality?

A. No. Same manufacturer doesn't mean identical quality. As this analysis shows, Lindsey&Co produces both Lindsey (₩2,500) and Feelkin (₩12,900) with over 5x price difference. SLC-manufactured products also range from ₩2,900 to ₩25,900 depending on brand. Each brand determines formulation, raw material quality, and functional ingredients, which define product characteristics and pricing.

Q. What's the difference between OEM and ODM?

A. OEM (Original Equipment Manufacturing) means manufacturing only, using formulations and designs provided by the brand company. ODM (Original Design Manufacturing) means the manufacturer handles everything from formulation development to production. In Olive Young's modeling mask market, Lindsey&Co operates both own brand (Lindsey) and other brands, while SLC manufactures for Torriden, d'Alba and various brands.

Q. Why are Mediheal modeling packs expensive?

A. Mediheal modeling packs are sold as bundled sets combining modeling pack + ampoule, featuring "-10°C Instant Cooling" technology. Unlike Lindsey's single cup packs (₩2,500), Mediheal ranges ₩3,400~19,800. At Olive Young modeling masks, LS Cosmetics sells only these 4 Mediheal products, yet captures market second place (20.85%).

Q. Are Torriden and d'Alba made by the same manufacturer?

A. Yes, correct. Both Torriden and d'Alba modeling packs are manufactured by SLC. At Olive Young modeling masks, SLC produces for 6 brands including Torriden, d'Alba, One Thing, Sunnycon, Mamonde, and Another Face. With 15 total products, SLC holds market third place (7.00%).

Q. What are each manufacturer's key characteristics?

A. Lindsey&Co has ultra-low price (₩2,500) self-brand Lindsey. LS Cosmetics sells only Mediheal (avg ₩6,400~16,900). SLC manufactures for 6 brands with diverse pricing (₩6,000~16,800). Average reviews per product: Lindsey&Co 20,345, LS Cosmetics 20,187, SLC 1,806.

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