Korean Makeup Marketing: How CLIO Masters Personal Color Strategy Through Poetic Naming

"I've Been Waiting for This" - The Power of Precision Targeting🔗

I've really been waiting ONLY for this.. Mute Library is super famous as a summer mute holy grail palette, but that's actually not it - that's a fall mute palette! For extreme-extreme-extreme summer mutes like me, Mute Library is too dark and warm and my face just dies - literal death. I've been waiting for an all-matte, all-pearl-free summer mute palette!!

When you read reviews of CLIO Pro Eye Palette Air on Olive Young, you frequently encounter these long, passionate sentences.

"Really," "as expected," "been waiting for this," "my heart is pounding."

There are many palettes that look similar. But people searching for "exactly the right product for me" express themselves like this.

Key Product Metrics🔗

Patterns Discovered in Reviews🔗

1. "I've Really Been Waiting Only for This"🔗

I've really been waiting ONLY for this.. Mute Library is super famous as a summer mute holy grail palette, but that's actually not it - that's a fall mute palette! For extreme-extreme-extreme summer mutes like me, Mute Library is too dark and warm and my face just dies - literal death. I've been waiting for an all-matte, all-pearl-free summer mute palette!!

Discovery: There are many palettes that look similar in the market. But finding the exact right product for "extreme-extreme-extreme summer mutes" is different. The subtle differences matter.

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2. "As Expected from CLIO"🔗

As expected from CLIO. I consider it the brand with the best quality among domestic brands. Once again, I'm satisfied. As someone who blindly trusts CLIO, I bought this palette without testing.

I collect every Lumiere and CLIO palette as they come out, and there's never disappointment~~

Discovery: Expressions like "as expected," "once again," "every one that comes out" repeat. This isn't about one good experience, but accumulated trust.

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3. "No Similar Palette Exists"🔗

No matter how much I think about it, there's no neutral palette similar to Mogamju... The subtle differences create completely different moods when applied to the eyes

A palette without pearls.. I really need to bow to whoever made this. Mute Library really is a palette for mutes.

Discovery: Many expressions say "nothing similar exists," "unique." They feel it's irreplaceable.

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4. "The Texture Has Improved So Much"🔗

Honestly, I never tried the previous Pro Eye Palettes because I didn't like the texture. It was thick, cakey, and had powder fallout. But this Pro Eye Palette 'Air' seems to have focused on quality improvement!

The improved shadow applies clearly and thinly with just one touch, perfect for building up shadows layer by layer.

Discovery: They knew the weaknesses of existing products, and confirmed the improvements through the "Air" name.

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How the Product Page Explains It🔗

1. First Screen: K-Heritage Declaration🔗

The first screen of the product page shows identity, not features or colors.

In collaboration between CLIO and the Korea Heritage Service K-Heritage Edition capturing the beauty of Joseon royalty Pro Eye Palette Air

Discovery: Before product description, they first show "who we created this with." They place the authority of Korea Heritage Service and the differentiation of K-Heritage at the forefront.

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2. Giving Names to Colors🔗

The 12 colors have names, not just numbers.

#20 Plum Blossom Daenggi (Summer Cool Mute):

1. Serene Base
2. Soft Pink Grain
3. Flower Bud Ornament
4. Mauve Garden (Eye & Cheek Balm)
5. Purple Fragrance Pouch
6. Brown Box
7. Beige Hairpin
8. Mute Wrapping Cloth
9. Sunlit Chimney
10. Quiet Palace (Eye & Cheek Balm)
11. Faded Taupe
12. Wooden Latch

#21 Under the Chinaberry Tree Study (Fall Warm Mute):

1. Clear Porcelain
2. Faint Brushstroke
3. Ash Verse
4. Muted Breeze (Eye & Cheek Balm)
5. Apricot on the Wall
6. Cocoa Inkstone
7. Hanji Cream
8. Peaceful Afternoon
9. Morning Reading
10. Nude Afterglow (Eye & Cheek Balm)
11. Bookmark
12. Moonlit Calligraphy

Discovery: You choose "Flower Bud Ornament," not "shade 3." You pick "Moonlit Calligraphy," not "#12." Korean traditional materials and poetic expressions repeat.

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3. Tone Charts and Look Guides🔗

The product page presents both scientific classification and emotional suggestions.

Tone Chart:

• Cool/Warm axis
• Saturation: Bright → Soft
• Brightness: Light → Deep
• Hashtags: #ClearMute #SummerCoolMute #NeutralBrown #FallWarmMute

Look Guide:

• "Sangryangjeong Stroll" look
• "Plum Blossom Bloom" look
• "Buyongjeong Calligraphy" look
• "Autumn Flower Bookmark" look

Discovery: Precise tone classification helps find "exactly my tone," while poetic look names suggest "what experience you'll create."

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4. How Formulation Is Described🔗

They don't list technical terms. They describe the usage experience.

Softly melting with body temperature and settling smoothly on skin Cream-to-powder formulation

Smoothly adhering without gaps - stick-on formulation

All-hit-pan palette from base to shading to cheek

Discovery: Not "prevents powder fallout" but "without gaps." Not "good longevity" but "settles smoothly." They first describe the experience users will feel.

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5. The Bo Peep Collaboration Message🔗

The Toy Story Bo Peep collaboration (#19) isn't just character merchandise.

INDEPENDENT BO PEEP - Bo who found freedom Capturing Bo full of confidence after finding freedom IT'S PLAY TIME!

Discovery: They emphasize "independence," "freedom," "confidence" - not "cute." They speak of the character's values, not just the character.

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Connection Points Between Reviews and Product Pages🔗

Discovery: What people value in reviews aligns with what the product page emphasizes.

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What We Discovered🔗

What Repeats in Reviews🔗

People say:

• "Exactly right for extreme-extreme-extreme summer mutes" → Importance of subtle differences
• "As expected from CLIO," "collecting every one that comes out" → Accumulated trust
• "No similar palette exists" → Uniqueness

What Product Pages Present🔗

CLIO responds:

• #SummerCoolMute, #FallWarmMute → Precise tone classification
• Korea Heritage Service collaboration, K-Heritage → Authority and differentiation
• "Flower Bud Ornament," "Moonlit Calligraphy" → Stories, not numbers

Connection Points🔗

Reviews are results. Product pages are the process that created those results.

This is the CLIO Pro Eye Palette Air.

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Frequently Asked Questions🔗

Q. Is the difference between the original Pro Eye Palette and the 'Air' version really that significant?

A. Based on review analysis, texture improvement is the biggest change. While the original products received feedback like "thick, cakey application with powder fallout that I disliked," the Air version mostly receives reviews saying "applies clearly and thinly with just one touch, perfect for building up shadows layer by layer." The product page also presents texture innovation as the core improvement with "cream-to-powder formulation that softly melts with body temperature and settles smoothly on skin."

Q. Why name colors "Flower Bud Ornament" instead of "Shade 3"?

A. This is CLIO's differentiated color marketing strategy. Unlike typical brands that use "Pink #3" or "Base Color," CLIO assigns poetic names like "Flower Bud Ornament," "Moonlit Calligraphy," and "Quiet Palace." Reviews also responded with "The names like Beige Hairpin and Soft Pink Grain are so beautifully Korean." Numbers are forgotten, but stories are remembered. Users don't just "buy shade 3" - they "own Flower Bud Ornament," a strategy that increases product attachment and premium value perception.

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This analysis was created based on BeauticsLab's review analysis AI and product page OCR analysis for Week 41 of 2025.