Peel, Draw, Stain, Blur: How 4 Opposite Lip Textures All Won at Olive Young's August Olympics

When Opposites Attract: The Paradox of Texture Success🔗

During Olive Young's August Olympics 2025, something unusual happened in the lip makeup category. A 24-hour lasting peel-off tattoo ranked #2, while a moisturizing juice-gloss ranked #9. Even more surprisingly, a blurring mood tint at #49 gained significant attention through the same promotion.

How can products with completely opposite value propositions succeed simultaneously?

• Oiad Liptique x Earpearp Edition (#2) - Peel-off tattoo technology
• Heart Percent Dot On Mood Lip Pencil (#5) - Drawable overlip pencil
• Laka Fruity Glam Tint (#9) - Staining juice gloss
• Espoir Couture Lip Tint Fitting Blur (#49) - Blurring mood tint

Analysis Framework🔗

Using BeauticsLab AI analysis of product pages, we decoded how each brand transforms texture limitations into competitive advantages, revealing the sophisticated persuasion strategies behind K-beauty's texture diversity.

1. Oiad - The Art of 'Peeling' as Ritual🔗

Reframing Inconvenience as Experience🔗

Oiad transforms the potentially negative act of 'peeling' into a nostalgic 'Korean flower-dyeing ritual' (봉숭아 물들이기), turning inconvenience into cultural experience.

Key Persuasion Points:

• Transforms 'peeling' into a meaningful beauty ritual
• Peel-off = Not hassle but 'special experience'
• 24-hour durability compensates for application time

2. Heart Percent - 'Drawing' as Creative Tool🔗

4-in-1 Efficiency Strategy🔗

Heart Percent positions 'overlip drawing' as an all-in-one makeup tool, expanding functionality beyond lips to eyes, cheeks, and shading.

Key Persuasion Points:

• 'Drawing' = Not just lips but entire face makeup
• Overlip = Not exaggeration but creative expression
• 22 colors enable unlimited creativity

3. Laka - 'Staining' as Sensory Delight🔗

Fruity Texture Sensorial Appeal🔗

Laka transforms 'staining' into a 'fruit juice experience', creating visual and tactile sensory marketing.

Key Persuasion Points:

• 'Staining' process as 'fruit juice infusion'
• Juice gloss = Not sticky but 'healthy glow'
• 25 fruit colors express seasonality

4. Espoir - 'Blurring' as Trend Statement🔗

Steam Milk Blur Sophistication🔗

Espoir positions 'blurring' effect as essential for trendy MLBB (My Lips But Better) looks, elevating blur to sophistication.

Key Persuasion Points:

• 'Blurring' effect as 'mood-making' trend
• Blur = Not unfocused but 'sophisticated mood'
• Triangle Color Map adds scientific approach

Texture Strategy Comparison Matrix🔗

Common Success Patterns & Differentiation🔗

1. Turning Texture Weakness into Strength🔗

Every brand successfully redefines texture limitations as unique advantages:

2. Texture-Specific Evidence🔗

Each texture emphasizes different types of proof:

3. August Olympics Common Strategy🔗

Despite texture differences, promotional strategies align:

• Limited Editions: Earpearp, Unfold collaborations
• Gift with Purchase: Pouches, mini products
• Color Variety: 9-25 shade ranges

Why Texture Diversity Wins🔗

The Multi-Texture Consumer Reality🔗

Texture by Scenario🔗

Frequently Asked Questions🔗

Q. Can 24-hour durability and moisturizing gloss really succeed in the same market?

A. Absolutely. Consumers choose different textures for different TPO (Time, Place, Occasion). Morning commuters need 24-hour tattoos, while afternoon meetings call for moisturizing gloss. Oiad (#2) and Laka (#9) both ranking in the TOP 10 proves this multi-texture demand.

Q. What is MLBB (My Lips But Better)?

A. MLBB refers to lip makeup that enhances your natural lip color subtly. It creates a "your lips but better" effect with nude tones that add healthy color without being obvious. Mood blur textures like Espoir's are particularly suited for this trend.

Q. Why is peel-off tattoo popular despite being inconvenient?

A. Oiad reframes the 'peeling' process as a nostalgic 'flower-dyeing ritual' experience. The 24-hour durability and social proof of "20 sold-out records" compensate for the application ritual, making consumers embrace the process willingly.

Q. Are August Olympics limited editions really effective?

A. Very effective. All four brands offered collaborations (Earpearp, Unfold) or exclusive gifts. Scarcity drives purchase desire while gift-with-purchase lowers trial barriers, creating a powerful combination for sales.

Q. How should I market my unique-textured product?

A. Follow the August Olympics TOP 4 playbook: ①Don't hide texture characteristics - feature them ②Find specific benefits unique to that texture ③Define clear usage scenarios ④Reframe negatives as positives. Remember: "Different isn't a weakness - it's the beginning of differentiation."

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This analysis is based on Week 33, 2025 BeauticsLab AI product page analysis.